our CASE STUDIES
We’ve all heard people say, “The proof is in the pudding.” The most effective way to illustrate what SCA Direct does best is to show you the results of strategies we’ve developed and implemented. The following case studies highlight our work in action.
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Exceeding Growth Expectations in a Tough Economy
The Challenge: Achieving significant revenue growth goals during tough economic times is challenging. Facing precisely that task, Easter Seals enlisted SCA Direct to help develop a 3-year, focused acquisition and renewal growth strategy.
The Solution: Coordinated collaboration with the client and their partners in list planning and modeling, SCA Direct drove refinement of a model that would identify donors most likely to become and, more importantly, remain Easter Seals supporters. This was then applied to specific lists based on historical performance...
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Multi Channel Marketing Campaign Success
Multi Channel Marketing Campaign Success The National Law Enforcement Officer’s Memorial in Washington DC hosts National Police Week, which draws more than 20,000 visitors every May. The week’s activities culminate in an Annual Candlelight Vigil to honor officers killed in the line of duty.
The Challenge: Create a multi-channel campaign to promote the Memorial’s mission, engage new supporters and increase revenue surrounding annual Police Week events.
The Solution: Develop consistent, engaging campaign messaging for use in direct mail, print and online media and social media to complement Communications Department radio and TV messaging...
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Brand Development and Building A Case for Support
The Challenge: A longstanding client asked SCA Direct to join them in a first-in-their-history initiative to develop and launch a new program and strategy surrounding one specific focus of their mission — the explosive growth of autism.
The Solution: SCA Direct facilitated Easter Seals in engaging Siegel+Gale, a fellow Omnicom company, and world-class branding agency. The goal: to create and develop a new program brand, brand identity and voice, to engage a new and younger constituency, build awareness and generate revenue to support Easter Seals role as the nation’s leading provider of autism services...
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