Defenders of Wildlife Selects SCA Direct as Their Agency of Record
Fairfax, VA (December 1, 2010) – SCA Direct is proud to announce they have been selected as the agency of record for Defenders of Wildlife, effective November 2010.
“We are very honored and excited to be chosen by Defenders of Wildlife” said Dave Strauss, President and CEO of SCA Direct. “This will be a great partnership. Defenders of Wildlife is a recognized and highly respected leader in the non-profit conservation community, and we are honored to be selected as the sole agency of choice. We are eager to begin working closely with Defenders of Wildlife to provide a fresh perspective that focuses on driving a long-term strategy to improve the overall health of the program. “
Within this partnership, SCA Direct will collaborate with Defenders of Wildlife in strategy and execution of direct marketing programs, with a full scope of strategic planning, account management, multi-channel messaging and integration, program analytics, creative services, and production management services.
Defenders of Wildlife is dedicated to the protection of all native animals and plants in their natural communities. With more than 1 million members and activists, Defenders of Wildlife is a leading advocate for innovative solutions to safeguard our wildlife heritage for generations to come. For more information, visit www.defenders.org.
About SCA Direct
SCA Direct, a unit of Omnicom Group, has been helping nonprofit organizations forge deeper relationships with supporters, and raise more money more efficiently, since 1982. The agency works with some of the most well-respected and well-known organizations in the sector and has also helped other good causes, just becoming known, bring their message and their work to the attention of the donating public.
SCA Direct is a part of Omnicom Group Inc. (NYSE: OMC) www.omnicomgroup.com. Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For more information contact:
David Strauss
President and CEO
(703) 293-8786
dstrauss@scadirect.com