SCA Direct – Selected by the Enviornmental Defense Fund as their Fundraising Consultants
Fairfax, VA (January 1, 2011) – SCA Direct has been selected as Environmental Defense Fund’s direct marketing agency to lead the strategic messaging and creative design and development for the direct response program.
“SCA Direct is very excited to be partnering with Environmental Defense Fund (EDF).” said Dave Strauss, President and CEO of SCA Direct. “Our strategic insights and innovative creative team will provide the leverage needed to enhance the offer, messaging and targeted approach to improve the overall results of the program.”
Within this partnership, SCA Direct will work with EDF to develop the creative messaging, offer strategies and overall execution of the direct marketing program.
About Environmental Defense Fund (www.edf.org)
Since 1967, the Environmental Defense Fund (EDF) has linked science, economics and law to create innovative, equitable and cost-effective solutions to society’s most urgent environmental problems. Environmental Defense Fund is dedicated to protecting the environmental rights of all people, including future generations. Among these rights are access to clean air and water, healthy and nourishing food, and flourishing ecosystems. Guided by science, Environmental Defense Fund evaluates environmental problems and works to create and advocate solutions that win lasting political, economic and social support because they are nonpartisan, cost-efficient and fair. Environmental Defense Fund is a leading national organization representing more than 700,000 members.
About SCA Direct (www.scadirect.com)
SCA Direct, a unit of Omnicom Group, has been helping nonprofit organizations forge deeper relationships with supporters, and raise more money more efficiently, since 1982. The agency works with some of the most well-respected and well-known organizations in the sector and has also helped other good causes, just becoming known, bring their message and their work to the attention of the donating public.
SCA Direct is a part of Omnicom Group Inc. (NYSE: OMC) www.omnicomgroup.com. Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
For more information contact:
David Strauss
President and CEO
(703) 293-8786
dstrauss@scadirect.com