SCA Direct Selected by CARE as Direct Marketing Fundraising Agency
Fairfax, VA (Date 10.30.09) – SCA Direct, a leading direct marketing fundraising agency specializing in programs cultivating donor/member loyalty, is pleased to be selected as the agency of record for CARE’s Direct Marketing Fundraising and Planned Giving Programs. Within this partnership, SCA Direct will provide CARE with a full scope of strategic planning, account management, multi-channel messaging and integration, program analytics, creative services and production management services for a variety of programs.
Founded in 1945, CARE is a leading humanitarian organization fighting global poverty. Working side by side with poor people in nearly 70 countries, CARE helps empower communities to address the greatest threats to their survival. Women are at the heart of CARE’s efforts to improve health, education and economic development because experience shows that a woman’s achievements yield dramatic benefits for her entire family. CARE is also committed to providing lifesaving assistance during times of crisis, and helping rebuild safer, stronger communities afterward. They advocate for policies that defend the dignity of all people and promote the eradication of poverty.
SCA Direct’s Vice President of Account Management, Jeanne Harris said, “We have long admired the life changing work of CARE and are honored to partner with them to further their very worthy mission. I am pleased to have assembled an outstanding team of talent to represent CARE’s program with Patty Ruch, Vice President, Relationship Manager leading the account team. I am also excited to have Brandy Swimeley, formerly of MINDset direct join us as the Account Director, Renewal Program and Eva Bowie, formerly of PMG and Harte-Hankes join us as the Account Director, Acquisition Program.“
Strategic Services is being spearheaded by Lisa Smith, Senior Vice President, Strategic Services with the Analytic and Data Services Team being led by Janet Winston, Vice President, Analytics. CARE’s Creative Communications Team is being led by Dom Spinosa, Vice President, Creative Director, Online/Offline along with Carmen Howard, Associate Creative Director who recently joined SCA Direct from LW Robbins Associates, Shelly Edenhart, Assistant Associate Creative Director, Angela Byrne, Senior Designer and Chuck Lowensen, Senior Designer who recently joined us from ABIS Inc.
Finally, the Production Management and Data Services Group is being led by Amanda Allen, Director, Production Management for the Renewal Program and Dana Ryan, Director, Production Management for the Acquisition Program and Lesa Aylor, Director, Data Management.
About SCA Direct
SCA Direct www.scadirect.com has been helping nonprofit organizations forge deeper relationships with supporters, and raise more money more efficiently, since 1982. The agency works with some of the most well-respected and well-known organizations in the sector and has also helped other good causes just becoming known, bring their message and their work to the attention of the donating public.
SCA Direct is a part of Omnicom Group Inc. (NYSE: OMC) www.omnicomgroup.com. Omnicom is a leading global advertising, marketing and corporate communications company. Omnicom’s branded networks and numerous specialty firms provide advertising, strategic media planning and buying, interactive, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.
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