Catherine Walli
Managing Director, Commonwealth Lists
(a division of SCA Direct)
Years in the Industry: 23
Previously With: MPG List Company; National List Council.
Of Note: Majored in Philosophy and Fine Arts at St. Lawrence University (Phi Beta Kappa, Magna Cum Laude) … Theatre buff … Aspiring Master Gardener, with more than 40 azaleas blooming at her will … “Woolly Mammoth Theater” season ticketholder.
Recently Heard Saying: “Analytics is a big part of what we do – from allocating lists to specific packages so as to optimize up-front acquisition metrics and back-end long term value; to merge/purge strategies designed to improve list performance.”